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Bert Straub is a dedicated husband, father, and proud “Gigi’s husband” whose lifelong dream of owning a used car dealership became reality through hard work, faith, and perseverance. As the founder of 1st Choice Auto in Fairview, PA, Bert has built more than a business — he’s built a place where integrity, community, and second chances thrive. Known for his leadership in the independent auto industry and his heart for mentoring others, Bert is driven by a desire to serve — whether through his dealership, his faith-based men’s group The Barn Boys, or his role as President of the Mid-Atlantic IADA. Grounded in purpose and guided by faith, Bert continues to inspire others to lead with honesty, compassion, and grit.
Linda Straub is the devoted wife of Bert Straub and a steadfast partner in his dream of owning and growing a successful used car dealership. With quiet strength and unwavering support, Linda set aside her own passions for art and creativity to help her husband pursue his vision, standing beside him through every challenge and milestone. A proud mom and newly named “Gigi,” she continues to pour her love into her family, finding joy in both the beauty of everyday life and the legacy she and Bert are building together.
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